when was the last time you did something for the first time

When was the last time you did something for the first time? That’s the question that Eastpak is asking in their fantastically inspiring microsite. The site takes you through a randomly generated series of first times with huge images, video, and even exploring via Google Maps. It then gives you the option to share something you want to try or to go back to exploring the site.
Such a great campaign, no?

I’m curious to know, when was the last time YOU did something for the first time?

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